The cleanse, layer, moisturize routine
A simple cosmetic routine map for choosing a cleanser, a focused serum layer, and a moisturizer with a compatible finish.
Start with removal and comfort
Choose a cleanser format around the finish you want after rinsing: milk and cream formats tend to feel cushioned, while gels can feel lighter and fresher.
Add one focused layer
A serum should have a clear cosmetic role in the routine, such as hydration feel, radiance look, or smoother-looking texture. Keep the layer easy to understand.
Seal the routine
Use a moisturizer format that matches the rest of the routine. Gel creams can feel quick and light, while richer creams suit a softer cushion finish.
Check the full label
Read the full INCI, directions, warnings, size, and vendor information on each product page before adding it to a routine.
Shop the guide
Selections from the current edit, linked back to PDPs with full INCI, brand, size, and texture context.